Financial Matters: Asking for More Merit Aid

Your teen has just received their college acceptance letters, and one of those schools is their first-choice college—exciting news! But then, the reality sets in: the merit aid awarded is lower than expected, and now that “favorite college” feels like it may be financially out of reach. What do you do next?

The good news is that it’s possible to ask for a higher scholarship award through a merit-based appeal. While merit aid is not given based on financial need, many colleges will review requests for more aid, particularly if there are new or updated circumstances that weren’t part of the original application.

Before doing anything, review the college's merit-based appeal process on its website. Look for information on deadlines and required documentation. It is also important to find the name of the office or person to whom you should address your appeal. Students should write a concise letter that is kept to one page.

Make sure you understand the requirements for submitting an appeal and any deadlines involved. In a merit-based appeal, your teen will need to write a letter to the admissions office. Here are the key components to include:

Start by expressing genuine excitement and gratitude for being accepted to the college. This shows that your teen values the opportunity and is thankful for the initial offer.

If any academic or extracurricular developments have occurred since the original application, this is the time to mention them. Whether it’s a higher GPA, new awards, leadership roles, significant achievements, or if there have been any extenuating circumstances that weren’t in the initial application, it should be explained in this letter. These updates can strengthen the case for why your teen deserves more merit aid.

Your teen should also emphasize why this particular school is the best fit for their academic and professional goals. Highlight specific programs, faculty, or resources at the school that align with their aspirations.

Make it clear that while this college is their preferred choice, the cost of attendance is a major factor in their decision-making process. It’s essential to be transparent but polite in expressing the financial challenge the current aid package presents. This should never come across as demanding but rather as a way to provide context for the request.

After your teen sends the letter, it’s important to follow up with a polite email or phone call to ensure the admissions office has received the appeal. This will also provide an opportunity to answer any questions or provide additional information if necessary.

It's important to have realistic expectations. Some colleges may only be able to offer an additional $2,000 to $5,000 in merit aid, if any. While this can help reduce the gap, it may not fully cover the difference between what was awarded and what your family can afford.

If the financial package still makes the college unaffordable, it may be necessary to reconsider other options, including colleges with more generous financial aid or scholarships.

By helping your teen write a thoughtful and respectful merit-based appeal letter, you’re also giving them an important life lesson in advocating for themselves in a professional setting. It’s a chance to demonstrate maturity and clear communication while navigating a situation that many students face as they head into college.